Affiliate Program
Compensation and Discount Structure
Affiliate Commission
You will earn 10% commission on the net sale amount of every purchase made using your unique discount code.
Authenticity and Transparency
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Be Genuine: All content should reflect your and your dog's honest experience and belief in Calmr Dog Toys. We love to see how every dog uniquely plays with our toys!
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Focus on the "Why": Highlight the key benefits for you and your dog in your posts, not just the product itself. Why does your dog like our toy?
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Disclose Partnership: You must clearly disclose your partnership with Calmr Dog in all posts. Every promotional post must include a clear call to action for your followers to use your 10% discount code.
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For all original video content you post (e.g., TikToks, Reels, YouTube Shorts), you are required to send us the original, high-resolution video file (without platform watermarks).
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By sending us the file, you grant Calmr Dog a non-exclusive, perpetual, and royalty-free license to re-share, re-purpose, and re-promote the content across our own marketing channels (website, social media ads, email). Proper credit will be given to you as the creator.
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Tagging Requirement: You are required to tag the official Calmr Dog account in every post, story, or reel you publish that features a Calmr Dog product or the Calmer Method.
Customer Discount
Your followers and customers receive a 10% discount on their purchase when they use your unique code at checkout.
Content Format and Requirements
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Calmr Weighted Toy Content (Vim, Vigor, Verve, Comfort Cub)
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Instinctual, Heavy Play: Show the weighted toys being used for vigorous, species-specific play like shaking, chasing, and carrying. This "heavy work" provides the sensory input dogs need to feel grounded.
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Dog is the Boss of Play: Emphasize that this is not a time for commands or formal training. Let your dog decide the pace, intensity, and duration of the play session, as they know what level of input feels best for their nervous system.
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The Right Vibe: Keep the play environment safe, familiar, and calm. Avoid loud verbal cues; use a quiet voice or gestures to prevent your dog from getting over-excited or over-aroused.
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Settle-Strap Content
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Fast-Acting Calm: Explain that the Settle-Strap delivers targeted Deep Touch Pressure (DTP), a natural method that quickly provides a calming effect on the nervous system.
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Perfect Timing: Demonstrate applying the strap to a dog who has cooled down after a play session to reduce residual stress, or use it proactively before a known stressor like a car ride or vet visit.
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Freedom to Move: Visually highlight that the strap gives targeted pressure without restricting your dog's movement, making it more comfortable and functional than a full-body compression vest.
Bulk Purchase Discount
You, as an Affiliate, are eligible for a 10% discount on any single bulk purchase you make for personal or professional use that is over $100.
Prohibited Content
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The Calmr Toys (Vim, Vigor, Verve, Comfort Cub) are interactive toys intended for directed, instinctual play (shaking, chasing, carrying), which is a crucial part of creating a calm, regulated, and safer dog by directing their natural predatory drive. You must not refer to them as "chew toys" or express fear that this vigorous play will make a dog aggressive. Customers must always be advised to provide separate, appropriate chew items.
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The Settle-Strap is a Deep Touch Pressure (DTP) support tool and must not be referred to as a "harness" or a "pressure vest". These terms are inaccurate and fail to describe their unique, targeted calming function
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Aversive or Coercive Methods: Content must not feature or endorse the use of aversive tools or methods, including but not limited to prong collars, shock/e-collars, dominance-based training, CBD products or other prescription or non-prescription calming medications/drugs. The Calmr Dog method is strictly LIMA-Aligned (Least Intrusive, Minimally Aversive).
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Medical Claims: Do not make definitive medical claims (e.g., "cures anxiety"). Use approved language like "helps reduce anxiety" or "promotes calm."
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Safety Violations: Never demonstrate use in an unsafe manner or promote use as a substitute for professional veterinary or behavioral consultation.
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Visuals: Content should avoid low-quality, dimly-lit scenes and should clearly feature in use with your dog or client dogs.
Content Creation and Promotion Guidelines
Affiliate Application
By applying you aknowlage and accept the terms previously stated above
